About Us

Our mission is to inspire individuals to live life on the bright side. We believe optimism is contagious, and through small acts of positivity, we can help shape a brighter world. We are inspired by our Optimism Instigators who are spreading their positive outlook throughout their local communities in quirky, unexpected ways. Our most lovable Optimism Instigator has always been our dog. Our basset hound, affectionately known as the "Pet Shop", has grown to be a globally recognized icon.

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